ICA Director Lisa Freiman engaged a group of MBA students in Virginia Commonwealth University’s School of Business to¬†provide research and recommendations¬†during an early phase of planning the development team and fundraising goals for the ICA. The project offered opportunities for students to conduct an environmental scan within contemporary art fundraising, to determine appropriate benchmarks for an innovative start-up business, and to explore entrepreneurial business practices within the competitive landscape of university advancement and development. The students’ resulting report offered valuable insight and recommendations to Freiman.