Last week paint splashed down on the corner of Broad and Belvidere streets in Richmond marking the beginning of what will transform that corner — and this city. Nearly 350 people gathered for the groundbreaking of the Markel Center, the Steven-Holl-Architects-designed building that will house the Institute for Contemporary Art at VCU.

Leaders from Markel Corporation rode two scissor lifts 30 feet up and poured paint in the ICA colors down on a mural created by VCUarts alumnus Ed Trask. Then a giant stencil was pulled back to reveal the ICA logo. Afterwards, VCUarts Dean Joe Seipel broke ground with a giant backhoe to cheers from the crowd of donors, arts and community leaders, students and faculty gathered. Here are some candid shots of the event.

When it opens in 2017, the ICA will be a non-collecting institution focused on presenting a fresh slate of changing, experimental exhibitions, performances, films and programs – both inside and outside the museum – that examine the big issues of our time. This week, construction crews began digging for geothermal wells. Watch on the construction cam.