Posts Categorized: Collaborations

Marketing Students Use the ICA for Experiential Learning

ExperientialMarketing-Spring2017

Since its inception, VCU School of Business students have worked on a myriad of different projects with the ICA, and in spring 2017, Associate Professor Jodie Ferguson, Ph.D. gave her Experiential Marketing (MKTG 430) class the opportunity to participate in some experiential learning with us. “We’ve been very fortunate to have a great relationship with… Read more »

Wrapping the ICA’s Headquarters

Inspired by a commitment to creativity, our staff decided earlier this year that the façade of the ICA’s temporary headquarters at 818 West Broad Street should undergo a bold, vivid makeover. Based on the ICA’s brand identity, a once stark white brick storefront now features a bright color palette of red, pink, and purple. Using… Read more »

A Forum of Ideas — A Collaborative Program with VCUarts Interior Design

This past spring, 38 undergraduate and 8 graduate VCU interior design students were given the opportunity to take their studies beyond the studio and into the real world. In a joint collaboration between ICA staff, School of the Arts Interior Design (IDES) faculty, and BCWH Architecture colleagues, students were asked to examine design challenges presented… Read more »

Q&A with Rahim Hassan: Teen Programming at the ICA

Last summer, the ICA and VCUarts Department of Sculpture + Extended Media jointly hosted four high school interns from area schools participating in the Cochrane Summer Economic Institute. The interns were tasked with conducting research on local arts programming for teens and providing recommendations for the creation of teen programs at both the ICA and… Read more »

The “Secret Garden” Project

Garden 2016

The ICA is working with a group of community members to help transform an unused outdoor space at our temporary headquarters into a “Secret Garden” that can be used for events and educational activities. ICA Director Lisa Freiman tapped a number of community members for the project, including Sally Schwitters from Tricycle Gardens, Patrick Farley of Watershed Architects, Greg Riggs from Field of… Read more »

Creating an ICA mOb

To help spread awareness, the ICA team has engaged Middle of Broad (mOb), VCU’s applied design studio located in Richmond Downtown Arts District. Under the guidance of faculty members, VCUarts students from VCUarts’ Interior Design, Graphic Design and Fashion Design & Merchandising departments can elect to participate in mOb and take on real-world projects in the community. We… Read more »

“Free Ice Water” Installation

John D. Freyer’s “Free Ice Water” installation can be seen in the ICA office window through March 31. Here’s a bit about the project. In 2013, VCU Professor John Freyer begun Free Ice Water, an art project in which he sits down with individuals for conversation over a Mason jar filled with ice water. Intended to… Read more »

Designing the ICA’s Interiors

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The ICA team is working with a group of architects and interior designers from BCWH to help develop a vision for the interiors of the ICA. BCWH was chosen in part because they are the architects of record for the ICA construction project, and also because they have a staff filled with many, talented VCUarts… Read more »

Developing Signage for the ICA

One of the many things we’re working on right now is the look of the signage system or “wayfinding.” Luckily we have a resident expert: Sandy Wheeler, an alumna, and faculty member in the VCUarts Graphic Design department. Sandy has extensive experience working on museum signage, having worked with the Smithsonian and many other arts organizations. She’s put… Read more »

Shooting the Milkbox Video

Over the last six months, the ICA team has been working with the talented filmmakers at Milkbox studios in New York to create a video that speaks to why we need the ICA and how important it will be in the larger contemporary art world. A big task, to be sure, but we knew Andrew… Read more »

MBA Strategic Dilemma Project

ICA 3D

ICA Director Lisa Freiman engaged a group of MBA students in Virginia Commonwealth University’s School of Business to provide research and recommendations during an early phase of planning the development team and fundraising goals for the ICA. The project offered opportunities for students to conduct an environmental scan within contemporary art fundraising, to determine appropriate benchmarks for… Read more »