Attention and Seeing: Shaping New Museum Experiences

Phillip Long and Koven J. Smith
University of Texas, Austin

Every visitor to a museum brings with him or her a unique way of seeing and understanding shaped by his or her upbringing and selective concentration. Ten visitors to the same exhibition will, in effect, “see” 10 different exhibitions. And yet, museum experiences are still designed to encourage all visitors to see the same way. Phillip Long, Chief Innovation Officer at the University of Texas, Austin, and Koven J. Smith, Director of Digital Adaptation at the Blanton Museum of Art at the University of Texas, Austin, will examine how museums might be able to deliberately design experiences to account for multiple ways of seeing and multiple types of attention. Using some projects currently underway at the Blanton as a framework, they will examine how museum experience design and digital interpretation might be used to help visitors to “see” in myriad new ways. (more…)

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Museums and Big Data — Supporting Exploration, Innovation, and Audience Engagement in the Cultural Sector

Today’s museums are awash in data. With so many sources of information available, an organization can be drowning in numbers, but starved for real insight. Robert Stein, former Deputy Director of the Dallas Museum of Art (DMA), will examine how museums can begin to collect and analyze data to illuminate their practice and enhance their impact on visitors. Using a unique visitor loyalty program at the DMA as a case study, he will raise questions about what “big data” in the cultural sector looks like and what insights it might provide. (more…)

In Virgin Land (still), 2006. Digital video, stereo sound. Running time 12 min. Courtesy of the artist and Chelouche Gallery, Tel Aviv

First Friday with the ICA

Add the ICA to your First Friday art walk and join us in celebrating the opening of Nir Evron: Projected Claims.

Free and open to the public

 

Image: Nir Evron, In Virgin Land (still), 2006. Digital video, stereo sound. Running time 12 min. Courtesy of the artist and Chelouche Gallery, Tel Aviv

 

In Virgin Land (still), 2006. Digital video, stereo sound. Running time 12 min. Courtesy of the artist and Chelouche Gallery, Tel Aviv

Artist Talk: Nir Evron

Hear artist Nir Evron discuss his work on view in the exhibition Nir Evron: Projected Claims

Free and open to the public

About the artist
Nir Evron lives in Tel Aviv. His work has been exhibited in numerous solo and group exhibitions, including the 19th Biennale of Sydney (2014); The International Center of Photography Triennial in New York (2013); and the 6th Berlin Biennale (2010). Evron received his BFA in photography and media from Bezalel Academy in Jerusalem and his MFA from the Slade School of Art in London. Since 2007, he has been a professor of photography at Bezalel. In conjunction with the presentation of Projected Claims, Evron is in residence at VCU’s acclaimed School of the Arts during the fall 2015 semester, teaching in the Department of Photography and Film.

 

Image: Nir Evron, In Virgin Land (still), 2006. Digital video, stereo sound. Running time 12 min. Courtesy of the artist and Chelouche Gallery, Tel Aviv

Art as Language: a panel moderated by Lisa Freiman

The Chrysalis Institute launches their fall theme, Creativity: The Soul Speaks, with a panel moderated by ICA Director Lisa Freiman, who has assembled a panel of creative arts professors discussing how their art enables them to “speak” in different languages. A group of musicians, visual artists, writers, and dancers will demonstrate how their art forms communicate by performing an act of “translation” for the audience. The panel’s goal is to enable participants to understand the unique ways in which art can be an expressive tool and how artists can interpret the same theme or concept in different ways. (more…)

Lisa Tells All

Have any burning questions for ICA Director Lisa Freiman? She’ll tackle them over a beer at Isley Brewing Company. All ages are welcome. VCUarts Dean Joe Seipel will act as referee. Visit ica.vcu.edu and come armed with a zinger! Can’t make it? Tweet your questions to @VCU_ICA.

“Free Ice Water” Installation

John D. Freyer’s “Free Ice Water” installation can be seen in the ICA office window through March 31. Here’s a bit about the project.

In 2013, VCU Professor John Freyer begun Free Ice Water, an art project in which he sits down with individuals for conversation over a Mason jar filled with ice water. Intended to be focused and uninterrupted, this conversation can be around personal, even difficult topics. At its conclusion, the participants sip the water, drop a small object of personal significance into the jar, then seal and sign the jar with its lid. This ongoing project is loosely based on therapeutic methods of treating substance addiction, and arose from the artist’s questioning of his own dependency on alcohol.

Free Ice Water offers the possibility of art as a gesture of giving; a humble service, free of charge, intended to encourage moments of self-reflection and sharing between people. Each jar offers something universal—water, one of the most basic, elemental needs—combined with something very individualistic, as captured in the object and signatures.

The thirty jars on display in the ICA window are the result of Freyer conducting sessions with participants of the Virginia Collegiate Recovery Conference, held at VCU’s Wellness Resource Center on March 27, 2015.

When Art Meets Fashion

Please join us at Style Weekly’s When Art Meets Fashion event at Richmond’s Saks Fifth Avenue on April 11. Reynolds Gallery generously donated fine art which will be auctioned to benefit the ICA. Guest will also enjoy a Diane Von Furstenburg fashion show, music, cocktails and more. Tickets $75-$125 available here.

“Rhythm” a Fall Line Fest Juried Exhibition

ICA Director Lisa Freiman curated an exhibition of work by 20 emerging and established Richmond-area artists at Gallery 5 in conjunction with the annual Fall Line Fest. “Rhythm” runs through Sept. 25.

  • ICA Director Lisa Freiman welcomes the crowd of nearly 350 gathered for the groundbreaking.

  • Steve Markel, Kathie Markel and VCU President Micheal Rao at the June 3, 2014 groundbreaking for the Institute for Contemporary Art at Virginia Commonwealth University.

  • VCU President Micheal Rao speaking to the crowd of donors, university leadership, Richmond area arts leaders, students and faculty at the June 3, 2014 groundbreaking.

  • Markel Corporation leadership participate in a paint performance marking the future site of the Markel Center at the Institute for Contemporary Art.

  • Steve Markel (left) and Richie Whitt, leadership from the Markel Corporation, participate in a paint performance marking the future site of the Markel Center at the Institute for Contemporary Art

  • Mike Crowley (left) and Gerry Albanese, leadership from the Markel Corporation, participate in a paint performance marking the future site of the Markel Center at the Institute for Contemporary Art

  • The ICA logo is revealed.

  • VCUarts Dean Joe Seipel operates the backhoe to officially break ground on the ICA.

  • VCUarts Dean Joe Seipel after just breaking ground.

  • Members of the ICA Campaign Committee with architect Steven Holl, ICA Director Lisa Freiman, VCUarts Dean Joe Seipel and VCU President Michael Rao.

  • ICA Director Lisa Freiman, architect Chris McVoy, VCUarts Dean Joe Seipel, architects Steven Holl and Dimitra Tsachrealia

Groundbreaking

Tuesday, June 3, 2014
Location: Future ICA site, corner of Broad and Belvidere streets

Nearly 350 people gathered for the groundbreaking of the Markel Center, the Steven-Holl-Architects-designed building that will house the Institute for Contemporary Art at VCU. Following remarks by Board of Visitors Vice Rector Bill Royall, ICA Director Lisa Freiman, Markel Corporation Vice Chairman Steve Markel, and VCU President Michael Rao, the groundbreaking festivities began. Leaders from Markel Corporation rode two scissor lifts 30 feet up and poured paint in the ICA colors down on a mural created by VCUarts alumnus Ed Trask. Then a giant stencil was pulled back to reveal the ICA logo. Afterwards, VCUarts Dean Joe Seipel broke ground with a giant backhoe to cheers from the crowd of donors, arts and community leaders, students and faculty gathered.

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