Maura Scanlon has more than ten years of experience in strategic arts communications and audience outreach for visual and performance arts organizations, including major museums in New York City and Washington, DC. Notable strengths include digital communications and outdoor advertising. Prior work in the creative academic sector includes the former Corcoran Gallery of Art/College of Art + Design, the School of the Art Institute of Chicago, and most recently, Yale University.
In 2012, she oversaw the successful press and marketing campaign to promote the opening of the expanded and renovated Yale University Art Gallery. The strategic eighteen-month campaign — developed for media, advertising, and digital communications — resulted in more than 30 major news stories in the first quarter and record attendance of 225,000 visitors in the first year. In 2014, Scanlon transitioned to the university’s central Office of Public Affairs and Communications to develop key social media channels and co-manage a strategic messaging project about the arts at Yale. Tasked with raising awareness about the strengths of Yale’s diverse arts offerings and vast resources, responsibilities included engaging support from the cultural community and developing language to highlight the unique strengths of the university’s creative landscape. Completion of the first phase resulted in new language to support communications efforts across the campus and the development of a strategic implementation plan, identifying measurable goals and next steps.
Scanlon’s educational background includes undergraduate studies in history and art history at Virginia Tech and graduate studies in arts administration at the School of the Art Institute of Chicago.