Posts Tagged: audience

Market Research: Profiling the ICA’s Audience

Over the summer, we teamed up with two VCU graduates to research the ICA’s followers to develop audience profiles and understand their motivations. Collaboratively managed by Joseph Baumgardner (BS Marketing ’16) and Christian Marchant (BS Creative Advertising ’15), the project began with a survey developed to identify those most likely to support and engage with the ICA.  The survey was… Read more »

Summer 2016 Audience Survey

We would like to know more about you and your motivations for connecting with the Institute for Contemporary Art at VCU! Please complete the following short survey to help us better understand and serve our audiences. All responses are strictly confidential. Thank you for your support. Launch Survey >>