Posts Tagged: collaboration

Marketing Students Use the ICA for Experiential Learning

Since its inception, VCU School of Business students have worked on a myriad of different projects with the ICA, and in spring 2017, Associate Professor Jodie Ferguson, Ph.D. gave her Experiential Marketing (MKTG 430) class the opportunity to participate in some experiential learning with us.

Design in Real Time

In a joint collaboration between ICA staff, School of the Arts Interior Design faculty, and BCWH Architecture colleagues (the ICA’s architect of record), interior design students were asked to examine design challenges presented by the ICA’s forum, a space defined by a 36-foot ceiling, a curving wall, and a sweeping grand staircase. A focal point… Read more »