Posts Tagged: Marketing

Market Research: Profiling the ICA’s Audience

Over the summer, we teamed up with two VCU graduates to research the ICA’s followers to develop audience profiles and understand their motivations. Collaboratively managed by Joseph Baumgardner (BS Marketing ’16) and Christian Marchant (BS Creative Advertising ’15), the project began with a survey developed to identify those most likely to support and engage with the ICA.  The survey was… Read more »