Today’s museums are awash in data. With so many sources of information available, an organization can be drowning in numbers, but starved for real insight. Robert Stein, former Deputy Director of the Dallas Museum of Art (DMA), will examine how museums can begin to collect and analyze data to illuminate their practice and enhance their impact on visitors. Using a unique visitor loyalty program at the DMA as a case study, he will raise questions about what “big data” in the cultural sector looks like and what insights it might provide.

Free and open to the public
Space is limited, tickets are required
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Stein’s presentation with audience Q&A Watch >>


Related Readings
Stein, Robert. “Museums… So What?” CODE | WORDS Technology and Theory in the Museum, June 4, 2014.

Stein, Robert, and Bruce Wyman. “Nurturing Engagement: How Technology and Business Model Alignment Can Transform Visitor Participation in the Museum.” In Museums and the Web 2013. Portland, OR: Museums and the Web, 2013.

Tozzi, John. “Dallas Museum of Art Trades Memberships for Data.” Bloomberg Business, February 20, 2014.


Speaker Bio
Robert Stein, former Deputy Director of the Dallas Museum of Art, is a museum leader, technology expert, and strategist with more than a decade of experience in the museum field heading up innovative projects and diverse teams. During that time, Stein has pioneered the adoption of open source tools for the museum community, created the world’s first incentive-based loyalty program for visitor engagement, and has transformed the discussion about how technology can enhance and drive educational and public impact in museums.


Inventing ICA: Technology and Innovation 
Inventing ICA is a three-part lecture series that goes behind-the-scenes of the ICA’s work to launch a new art institute in Richmond, Virginia. Industry thought leaders will visit VCU for conversations with colleagues, students, and the general public. Themes addressed will include: Technology and Innovation; Impact and Community Engagement; and Curators and Culture.


Sponsored by Virginia Commonwealth University’s Office for Learning Innovation

Image: © Robert Stein, 2016