Dear ICA Supporters and Friends,

After many months of intensive conversations, we are thrilled to share our new mission and impact statements with you:

MISSION: (what the ICA will do)
The Institute for Contemporary Art (ICA) at Virginia Commonwealth University presents the art of our time and provides an open forum for dialogue and collaboration across the region and throughout the world. 

IMPACT: (the result of the ICA on audiences)
Participants respect the ICA as a public resource and value the transformative power of art and artists.

The Impact Planning Framework is intended as a living document. It includes our passions, distinct qualities, target audiences, and outcomes for those audiences, and it is aligned with VCU’s Quest for Distinction strategic plan goals. These two pages are the result of many hours of workshopping, listening, wordsmithing, and editing. Our work continues as we develop indicators and targets for each outcome and then make it all real this fall.

We’d like to give a huge thanks to the many stakeholders – listed below – who participated in the process and shared their passions for Richmond, VCU, and our work at the ICA. Their insights helped us shape our intentions for the work to come as we add to the rich artistic and cultural landscape of Richmond and a wider, increasingly global community.

Our work to articulate our mission and impact began last summer with consultant Randi Korn, the founding director of RK&A, a planning, evaluation, and research firm based in Alexandria, VA. We’d like to thank Randi for her skill in facilitating discussions, focusing in on the most important questions, and honing language for absolute clarity. Check out our blog for more thoughts from Randi about working with the ICA.

Finally, we’d like to thank the entire ICA team for their dedication to realizing our highest intentions. Special thanks to Alexandra Crawford and Erin Hanas for their work behind the scenes assisting with logistics and developing indicators and targets. Your ongoing support and our talented team will help make the ICA a success.

Here’s to all our great work ahead!

Lisa Freiman, Director
Johanna Plummer, Curator of Education and Engagement

Impact Planning Participants

• Lisa Freiman*, Director
• Traci Garland, Director of Administration
• Carol Anne Baker LaJoie*, Director of Development
• Michael Lease, Director of Facilities
• Johanna Plummer*, Curator of Education and Engagement (project lead)
• Maura Scanlon*, Director of Communications
• Stephanie Smith, Chief Curator

• John Freyer, Assistant Professor, Cross Disciplinary Media, VCUarts
• Catherine Howard, Vice Provost, Division of Community Engagement, VCU
• Chioke I’Anson, Assistant Professor, African American Studies, VCU
• Deborah Noble-Triplett, Senior Vice Provost for Academic Affairs, Office of the Provost, VCU
• Reuban Rodriguez, Associate Vice Provost and Dean of Student Affairs
• Angelique Scott**, VCUarts student, Art Education and Craft/Material Studies (Clay)
• Sandy Wheeler, VCUarts Associate Professor, Graphic Design / ICA Designer in Residence
• Courtnie Wolfgang, Assistant Professor, Art Education, VCUarts
• Morgan Yacoe, VCUarts alumna (Sculpture)

• Joel Bassin, Artistic Director, Firehouse Theatre
• Paul Broughton, Managing Director of Marketing, Markel Corporation
• Rahim Hassan**, ICA/CSEI summer intern, Clover Hill High School
• Alice Livingston, ICA Campaign Committee / Director, Reynolds Gallery
• Rob McAdams, Director, Partners in the Arts, University of Richmond
• Kiersen Mather, Student, Maggie Walker Governor’s School Art Club
• Pam Royall, ICA Campaign Committee co-chair/ Head of Research, Royall & Company
• Andy Stefanovich, Corporate Curator
• Michael Taylor, Chief Curator and Deputy Director for Art and Education, VMFA
• Marcia Thalhimer, ICA Campaign Committee

*core team
** multi-session participant

Image: Rendering of the Broad Street entrance of the Institute for Contemporary Art at the Markel Center, VCU. ©Steven Holl Architects and the Institute for Contemporary Art, VCU